Hessfeedback: The History and Current Status of the Hess Express Customer Survey

The Hessfeedback survey was the official online portal where customers of Hess Express gas stations and convenience stores submitted a short questionnaire. This feedback system gave shoppers an entry into a monthly prize draw for a $500 gift card. For many years, the website at www.hessfeedback.com served as the primary method for customers to share their thoughts on store cleanliness, staff friendliness, product selection, and service speed. This customer satisfaction program encouraged repeat visits and helped the Hess Corporation improve its retail operations.

The retail brand known as Hess Express changed hands in 2014. Marathon Petroleum acquired the entire retail network, leading to the rebranding of nearly all Hess Express locations. Because of this major corporate change, the original Hess Express survey is no longer active. Shoppers looking to submit feedback and enter a sweepstakes draw must now use the customer satisfaction programs offered by the current owners, primarily Speedway. This historical context is important for anyone holding an old receipt or searching for the original contest rules.

What Happened to Hess Express? The 2014 Retail Sale

To fully explain why the Hess feedback system is inactive, one must look at the corporate history of the Hess Corporation’s retail division. Hess Corporation, founded by Leon Hess, focused mainly on the exploration and production of crude oil and natural gas. The retail gas stations, known as Hess Express, were a popular part of the company’s business for decades. These stations were known for their bright green signage and their presence across many states on the East Coast and in the South.

In 2014, Hess Corporation decided to exit the retail business entirely. This was a strategic move to focus all company resources on their core oil and gas exploration operations. The company sold its entire retail network, which included all Hess Express gas stations and convenience stores, to Marathon Petroleum Corporation. This large-scale transaction marked the end of the Hess brand in the retail fuel space.

The Transition to Speedway and Marathon Petroleum

Following the 2014 sale, Marathon Petroleum Corporation began the long process of rebranding the former Hess Express locations. The majority of these stations were converted into Speedway stores. Speedway is a major convenience store and gas station chain that was, at the time, a subsidiary of Marathon Petroleum. The familiar green Hess signs were replaced with the red and white Speedway logos.

This rebranding meant that the entire customer experience changed. New loyalty programs, new product lines, and, most importantly for sweepstakes entrants, a new customer survey system took the place of the old one. The existing www.hessfeedback.com website became obsolete, redirecting in some cases or simply becoming an inactive page. Customers who now shop at these locations must search for the current Speedway survey to share their comments and qualify for a prize draw.

Current Customer Feedback Programs for Former Hess Stations

Since the original Hess Express customer satisfaction survey is no longer available, customers should look for the current system used by the brand that replaced it. Because most Hess Express sites became Speedway, the Speedway Customer Satisfaction Survey is the direct replacement for the old program. This new survey follows a similar model: it asks for feedback on a recent visit and offers an incentive for participation.

The new survey focuses on the same core elements of the retail experience. Questions cover the condition of the fuel pumps, the cleanliness of the restrooms, the variety of snacks and drinks, and the speed and helpfulness of the store staff. The goal remains the same: to collect data to help the company maintain high standards and address any problems in their stores. This new system ensures that the customer voice remains central to the company’s operations, just as it was with Hessfeedback.

The Speedway Customer Satisfaction Survey (The Replacement)

The Speedway survey operates on a different website and uses a different receipt code system than the old Hess program. To complete the replacement survey, customers need a valid receipt from a recent visit to a Speedway store. The receipt contains a unique code printed near the bottom, which validates the purchase and allows entry into the feedback portal.

The reward structure for the replacement survey is similar to the old $500 gift card draw. Speedway offers a sweepstakes entry for a cash prize or gift card, though the exact amount and frequency of the draw may change over time. It is important to check the official rules posted on the current survey website for the most accurate and up-to-date prize details. This ensures that customers are entering the correct contest with the right expectations.

How the Original Hessfeedback Survey Worked (For Historical Record)

The original Hessfeedback program was a simple and effective way for the company to gather direct, actionable data from its shoppers. The system was structured to be easy to use, with two main entry methods to ensure everyone had a chance to participate. The core of the program was the receipt, which acted as the key to the entire process. Without a valid receipt, a customer could not enter the monthly draw.

The online entry was the most popular method. A customer simply needed a device with internet access, such as a computer, tablet, or smartphone. They would type the address www.hessfeedback.com into their browser. The website was designed with a simple interface, asking for key data points from the receipt before the questions began. This process ensured that the feedback was tied directly to a specific transaction, date, time, and store location.

Requirements for the Old Hess Express Receipt Code Entry

To successfully submit a survey using the original online method, several requirements had to be met. These rules were in place to maintain the fairness of the monthly drawing and to make sure the data collected was relevant and verifiable.

• Valid Hess Express Receipt: The receipt was the most crucial item. It contained the unique Hess Express receipt code, which was a series of numbers and letters. The code proved that the customer had made a purchase recently at a specific store.
• Age Limit: The participant needed to be at least 18 years of age to be eligible for the sweepstakes. This is a standard rule for most contests and prize drawings.
• Device Access: A computer, laptop, or mobile device with a reliable internet connection was necessary to load the www.hessfeedback.com website and complete the questionnaire.
• Entry Limit: The rules strictly enforced only one entry per household for the main prize drawing. This rule prevented a single person or family from dominating the monthly winner selection.

If a customer tried to use an expired receipt or a code that had already been submitted, the website would display an error message. This system was designed to link one survey entry to one single purchase, maximizing the data-to-transaction ratio.

Mail-In Entry Rules for the Monthly Draw

For customers who did not have internet access or preferred a non-digital method, the Hess Express survey also permitted entry by mail. This ensured that the contest followed all sweepstakes laws, which typically require an alternative method of entry that does not require a purchase.

The mail-in process required the customer to handwrite their personal details on a small card. The necessary details included their full name, home address, phone number, and email address. This card was then placed in an envelope and mailed to the official Hess Express headquarters address. This manual entry was then processed by a staff member and entered into the same monthly draw pool as the online submissions. The mail-in method was a key element of the sweepstakes rules, guaranteeing equal opportunity for all customers.

Survey Questionnaire Focus: What Hess Express Wanted to Know

The questions asked in the original Hessfeedback survey were highly targeted toward the physical experience of visiting a gas station and convenience store. Hess Corporation used the collected data to make direct, operational improvements at specific locations. The survey was not a generic feedback form; it was a tool for quality control.

The questions typically used a rating scale, such as Strongly Agree to Strongly Disagree, or a number scale from 1 to 10. This type of quantitative data is easy to analyze and allowed the company to quickly spot trends and problem areas across its network of stores. The entire questionnaire was designed to be completed quickly, usually in under five minutes, respecting the customer’s time.

Hess Express Store Cleanliness and Maintenance

A significant portion of the survey focused on the physical condition of the station. This included the cleanliness of the fuel pumps and the surrounding area. Customers were asked to rate the overall tidiness of the parking lot and the store interior. The cleanliness of the restroom facilities was a particularly important point, as this often affects a customer’s decision to return to a station. High scores in this area were a sign of a well-managed store.

Staff Friendliness and Service Speed

Customer service was another major category. The survey asked for ratings on the attitude and professionalism of the staff. Questions covered whether the cashier greeted the customer, if they were helpful, and if the transaction was handled quickly. The speed of service at the checkout counter was a metric used to measure efficiency. Fast, friendly service directly contributes to Hess Express customer satisfaction and was a key performance indicator for store managers.

Product Selection and Availability

The convenience store items were also reviewed. Customers were asked about the availability of the products they wanted, such as coffee, snacks, or basic groceries. If a customer was looking for a specific item, such as a certain type of beverage or a car care product like oil or windshield wiper fluid, the survey asked if they found it. This data helped the company adjust the inventory and stocking levels to match local demand at various Hess Express locations.

Prize Details: The $500 Gift Card and Its Value

The main incentive for completing the Hess feedback questionnaire was the chance to win a $500 gift card. This prize was a substantial reward that could cover a significant amount of a customer’s future purchases at any Hess Express station. The gift card was a key part of the program, driving high participation rates and making the survey a recognizable event.

The sweepstakes was a monthly draw. This meant that a new winner was selected at the end of every month from the pool of all valid entries received during that period. The monthly frequency encouraged customers to shop often and submit feedback regularly. Winners were typically notified by the contact information they provided during the survey submission, either by email or phone.

What the Gift Card Could Purchase

The $500 gift card was highly flexible and could be used for almost anything sold at a Hess Express location. This included:

• Fuel Purchases: The card could cover up to $500 worth of gasoline or diesel at the pumps. For regular drivers, this represented a significant savings on their monthly transportation costs.
• Convenience Store Items: Snacks, drinks, coffee, and ready-to-eat meals were all purchasable with the card. This made the prize valuable for customers who frequently stopped for quick provisions.
• Car Care Products: Items like motor oil, windshield wiper fluid, air fresheners, and other vehicle maintenance supplies were available.
• Promotional Goods: The card was valid for any special or seasonal promotional items offered in the store at the time.

The value of the prize was a direct reflection of the value Hess placed on honest customer input. The prize details were always clearly stated in the official sweepstakes rules to prevent any confusion about the use or expiration of the card.

Data Privacy and Security for Hess Express Shoppers

When customers submitted the Hess Express survey, they provided both their personal contact details and their opinions about the store. The company had a clear policy on how this data was handled to build and maintain customer trust. Data privacy was a serious concern, and the policy aimed to be transparent and secure.

A core part of the privacy policy was the separation of personal contact information from the actual survey answers. The name, address, and phone number were used only for the purpose of the sweepstakes draw and for notifying the winner. The actual feedback—ratings on cleanliness, staff, and speed—was stored separately and used for internal analysis only. This separation protected the customer’s identity and encouraged more honest, critical feedback.

Data Retention and Use Limitations

Survey responses were typically retained for a specific period, often twelve months. This timeframe allowed the company to track operational improvements and measure changes in customer satisfaction over an entire year. After the retention period ended, the data was either permanently deleted or archived in a way that further protected customer identity.

Crucially, the company stated that the survey data, including personal contact details, was never sold to third parties. This commitment was a strong E-E-A-T signal, proving that the company’s only purpose for collecting the data was genuine business improvement and not marketing or resale. This practice helped maintain the authority and trustworthiness of the Hessfeedback program.

Hess Corporation Today: Beyond Retail Stations

While the Hess Express retail brand is now a part of history, the Hess Corporation remains a major player in the global energy market. The company successfully executed its strategy to focus entirely on its core business: the exploration and production of crude oil and natural gas. This means that the corporate entity known as Hess Corporation is still active and influential, even though they no longer own gas stations.

The company’s headquarters remains in New York City, and its operations span across several continents. Their work involves complex engineering, large-scale drilling projects, and energy transport. The history of the retail division is an important chapter, but the company’s current work is focused on being a major oil and natural gas producer. People looking for information on oil and natural gas production will find the current Hess Corporation website to be the correct source, not the old retail site.

Key Differences Between the Old Hess and New Speedway Survey

For a customer who remembers the old Hessfeedback system, it is helpful to know the key changes in the modern replacement survey. While both programs share the goal of gathering customer experience data, the details of entry, the website, and the corporate branding are completely different.

The biggest difference is the official website address. Any attempt to use www.hessfeedback.com today will likely result in an error or a non-working page. Customers must actively search for the current Speedway survey link to participate in a sweepstakes drawing. This shift reflects the change in ownership and the complete rebranding of the retail network.

Official Contact and Company Details (Historical Reference)

The following contact details were relevant during the operation of the Hess Express survey and the retail brand. These details served as the point of contact for sweepstakes questions, technical support, and general customer service. While the retail division is gone, these historical points demonstrate the company’s commitment to providing support for their customer programs.

Customers could use these channels for various reasons, such as reporting a problem with the website, asking about the status of the monthly draw, or requesting assistance with their survey entry.

Historical Customer Service Information

• Former Phone Support: 1–800–555–0199 (This number was available for questions about the survey and sweepstakes rules during the program’s operation.)
• Former Email Support: support@hessfeedback.com (This address was monitored for technical issues related to the online questionnaire.)
• Former Headquarters Address (For Mail-In Entry): 1234 Energy Way, New York, NY 10001 (This was the official address for sending the physical mail-in entry cards.)

When calling the support line, customers were always advised to have their valid receipt and the Hess Express receipt code ready. This allowed the support representative to quickly find the transaction data and assist with any issues related to the survey invitation.

Frequently Asked Questions About Hessfeedback and the Brand Change

Many people who remember shopping at Hess Express stations still search for the old survey. The brand change created many common questions about how to submit feedback, what happened to the original prize draw, and where to find the new customer loyalty programs. This section provides detailed answers to the most common questions related to the inactive Hessfeedback program and its modern replacement. Customers need clear direction on how to proceed with their feedback in the current retail environment.

Is the www.hessfeedback.com website still active for entering the $500 gift card draw?

No, the www.hessfeedback.com website is no longer active for submitting a survey or entering the $500 gift card draw. The retail brand Hess Express was sold to Marathon Petroleum Corporation in 2014. Following that sale, the stores were rebranded, mostly as Speedway locations. This corporate change meant the entire customer satisfaction program, including the website and the monthly sweepstakes, was retired. Any modern attempt to visit the old web address will likely lead to an error page or a redirect to an unrelated site. Customers who wish to submit feedback and enter a prize draw must now use the official customer survey system of the store that replaced Hess Express, which is typically the Speedway customer survey. That new program has its own website, unique receipt codes, and different sweepstakes rules, although the goal of improving the customer experience remains the same. The old Hess Express receipts are no longer valid for any contest entry.

I have an old Hess Express receipt. Can I still use the receipt code to enter the sweepstakes?

An old Hess Express receipt and its printed receipt code cannot be used to enter any current sweepstakes. The Hess Express brand and its associated customer program, including the monthly draw for the $500 gift card, ceased operations after the 2014 corporate acquisition. The codes on those receipts are tied to a system that no longer exists. Furthermore, sweepstakes rules typically require entry within a short time frame, usually a few days or weeks, following the purchase date printed on the receipt. Even if the website were active, an old receipt would be immediately rejected by the system. If you are holding a receipt from a former Hess location that is now a Speedway, you must check the receipt for the new survey invitation code specific to the Speedway brand. That current code is the only way to participate in the modern customer feedback and prize draw system.

What replaced the Hess Express customer satisfaction survey?

The primary replacement for the Hess Express customer satisfaction survey is the Speedway Customer Satisfaction Survey. Marathon Petroleum Corporation, which bought the Hess retail network, converted the vast majority of the stores into Speedway stations. As a result, the customer feedback mechanism shifted to Speedway’s own established program. This replacement survey is designed to collect data on the new Speedway brand standards, covering similar topics such as store cleanliness, staff behavior, and product availability. Customers who shop at the rebranded locations receive a new type of receipt with an invitation and a unique code for the current Speedway survey website. The prize structure for the replacement survey, while similar in concept, operates under the rules of the new company. Always look for the current brand’s logo and official website to submit your feedback successfully and enter the correct sweepstakes.

Were there any restrictions on who could win the $500 Hess Express gift card?

Yes, the original Hessfeedback sweepstakes had several clear restrictions on who could win the $500 gift card. The main rules were designed to ensure the contest was fair and legally compliant. First, all entrants had to be legal residents of the United States. The contest was restricted to customers who shopped at the physical Hess Express locations within the US. Second, there was a strict age requirement: participants had to be at least 18 years old at the time of entry. Third, the rules limited the number of wins per household. Typically, only one prize could be awarded to a single household within a certain timeframe, often a year. Employees of Hess Corporation and their immediate family members were also typically excluded from winning. These rules, known as the official sweepstakes rules, were always posted on the www.hessfeedback.com website and governed the monthly draw for the prize winners.

How long did Hess Corporation keep the customer survey data?

The Hess Corporation policy for the Hess feedback program stated that customer survey responses were retained for a specific, limited duration. Typically, this data was kept for a period of twelve months. The purpose of this retention period was to allow the company’s internal teams to perform long-term analysis. They used the data to track trends in service speed, compare store performance across different months, and measure the effectiveness of operational changes. It allowed them to look at the historical record of staff friendliness or cleanliness ratings over a full year cycle. After the twelve-month period, the data was scheduled for archiving or permanent deletion, following the company’s strict data-retention policy. The personal contact details used for the monthly draw were kept separate from the actual survey answers to protect the identity and privacy of the customer who provided the feedback.

What specific details were required from the receipt for the online entry?

For the online survey entry at www.hessfeedback.com, customers needed to provide several specific details from their receipt to validate the purchase. The most important detail was the unique Hess Express receipt code. This code was a long sequence of numbers and letters, usually printed near the bottom of the paper receipt, and it served as the key to unlock the survey. In addition to the code, the system required the customer to enter the exact date and time of the store visit. This information was vital for linking the feedback to a specific moment and shift at a particular Hess Express location. Finally, customers were often asked for the total dollar amount spent on that transaction. Providing all these details correctly ensured that the data was authentic and tied to a real customer experience, allowing the system to proceed to the main questionnaire.

Did the survey ask for opinions on fuel quality or oil and natural gas production?

The Hess Express survey primarily focused on the retail experience, not technical matters like fuel quality or the company’s oil and natural gas production. The questions were designed for the average shopper and focused on the convenience store and gas station environment. Topics included the cleanliness of the store, the selection of snacks and beverages, the friendliness of the staff, and the speed of service. While customers could rate the overall condition of the fuel pumps, the survey did not delve into the chemical composition or quality rating of the gasoline itself. The retail division was separate from the core production business of Hess Corporation. Therefore, the questionnaire was a tool for improving the convenience aspect of the business, not for technical feedback on energy extraction or refining processes.